Communications Consultant - Web Entrepreneur ph-webnet || writingArchive || portfolio || résumés || references

	Résumé for Paula Hendricks Communications Consultant - Web Entrepreneur Whole Résumé on this page Back to main résumé page
		· Objective / Skills Summary / Details · Business / Marketing   ·· eBusiness / Business   ·· Marketing / Branding / Advertising   ·· Web Site Development · Communications   ·· Writing / Content   ·· Photography   ·· Design / Graphic Design / Naming · Leadership / Community · Education / Work History / Key Words · Technical   ·· Software / Hardware / On-line *Whole résumé on this page

OBJECTIVE:    To build long term meaningful relationships with companies who trust me to help them solve their communications and eBusiness problems with the relevant mix of strategic marketing, technology, branding, and common sense. back-to-top SUMMARY:    What I'm really really really good at is ... conceptualizing, defining the box, the structure, then developing and implementing the plans to make it all happen (come together.) My background combines eBusiness strategic consulting, early e-Commerce and web site development with classic strategic planning, marketing and advertising. I have expertise in communications, content & design, media, and branding. I am passionate about building something new, the web, relationships and combining creativity and business. back-to-top DETAILS (Skills): Gifted communicator:    Translator / synthesizer. Editorial / content on-line and off-line (Ms magazine, Soldier of Fortune, The New York Times, autoguide.net, and amazoncity.com,) including articles about the web and technology. Writer/photographer of two books on environmentally responsible building techniques. Conceived / conducted workshops (writing, photography, web site development.) Proven leader / team player:    Recognize need for leadership as well as effective team participation. Assumed leadership of 22 fiercely independent artists to build co-op art gallery in New Mexico. Created business strategy / structure, policies / procedures for a sustainable organization. Continued success 6+ years later. Change agent / Demonstrated strategic thinker & creative problem solver:    Identify essential issues quickly, assess potential problems / opportunities, develop & implement appropriate action plans. Identified opportunity to expand introductory target market of Tylenol. Persuaded key players to adopt new strategy. Implemented plan. Became #1 analgesic in USA. e-Commerce pioneer / Internet & web savvy:    Envision bigger picture, conceptualize and implement action plans. Identified opportunity to expand e-commerce business idea, persuaded partners to build options into programming that resulted in a broader client base and a new industry model. Made money from day one. www.sitecheck.com. Selected Recent Assignments: Web contract work with Wells Fargo (4 months): Spearheaded project at Wells Fargo to move content from internal to external web host. Identified potential pitfalls and need for "correct" web vendor. Interim Project Management for Halleck (4 months): Provided senior level account mangement during intense development phase of client's product launch -- valued as internal SWAT team member. VP Marketing, AutoGuide.net (2 years): Established first e-Marketing / e-Commerce services for automotive network being developed from existing automotive directory (dot com start up). Associated with Wilder & Associates (Internet consultants based in Toronto). eBusiness Strategic Consultant for Tilia (10 months): Created visions for web and consumer direct business, was catalyst for assessment and build-out of necessary, basic infrastructure (IT, CRM, web), set up direct marketing organization. portfolio writingArchive references

WEB ENTREPRENEUR & CONSULTANT SUMMARY My focus on eBusiness is enhanced by original ideas and grounded by basic strategic business perspectives and experience. With an eclectic mix of clients -- large and small -- dealing with the implications of the fast-changing environment of the Internet (the new economy, the digital world) on bricks & mortar as well as web-based organizations. Selected Recent Assignments:    VP Marketing, AutoGuide.net: Establishing first e-Marketing / e-Commerce services for automotive network being developed from existing automotive directory (dot com start up). Associated with Wilder & Associates (Internet consultants based in Toronto). eBusiness Strategic Consultant for Tilia: Created visions for web and consumer direct business, was catalyst for assessment and build-out of necessary, basic infrastructure (IT, CRM, web).

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eBUSINESS / BUSINESS: [1969-Present] e-Commerce pioneer / Internet & web savvy:    Envision bigger picture, conceptualize and implement action plans. Identified opportunity to expand e-commerce business idea, persuaded partners to build options into programming that resulted in a broader client base and a new industry model. Made money from day one. www.sitecheck.com. Proven leader / team player:    Recognize need for leadership as well as effective team participation. Assumed leadership of 22 fiercely independent artists to build co-op art gallery in New Mexico. Created business strategy / structure, policies / procedures for a sustainable organization. Continued success 6+ years later. eBusiness & the Web [1995- ]: business ideas; strategy; e-commerce; the InterNet and web sites in general. Site Check, web site access verification service; La Plaza, health care provider; personnel agency; Cibolo Creek Ranch, unique resort; b&b's; yacht charter business; auto dealer; auto clearing house; multi-level marketing companies; programmer; web hosting company; visual & sound artists; galleries; home-based businesses; plumber; attorneys; small businesses; women's organizations; financial advisor; village government; publisher; and psychic among others. Basic Business & Marketing [1986- ]: Small businesses; arts organizations; retail stores (New Mexico, New York, Florida, California, and Canada).

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MARKETING / BRANDING / ADVERTISING: [1969-Present] Change agent / Demonstrated strategic thinker & creative problem solver:    Identify essential issues quickly, assess potential problems / opportunities, develop & implement appropriate action plans. Identified opportunity to expand introductory target market of Tylenol. Persuaded key players to adopt new strategy. Implemented plan. Became #1 analgesic in USA. Advertising Agencies [1969-1986]: Advertising Agency Executive (marketing/ media positions in New York City): Last Position - VP, Management Supervisor. Classic packaged goods marketing/ branding. See also Work History. Grey Advertising (No Nonsense Fashions, General Foods, Brown & Williamson, 3M) Scali, McCabe, Sloves (American Can) Kelly, Nason / Univas (Kimberly-Clark) Compton Advertising (Procter & Gamble, Johnson & Johnson) BrainReserve Consulting - Web Site Promotion [1997- ](Off-line & On-line): Consulting; banners; reciprocal links (in-depth investigations); search engines submissions; meta tag development for various clients.

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WEB SITE DEVELOPMENT: [1995-Present] Grounded Creativity: Use of creative skills and talents (visual 'eye,' communications, writing) grounded with deep understanding of essential strategic business practices made sites 'business-relevant' and consumer friendly from the beginning. See also eBusiness Design and build sites: Site Check, web site access verification service; Sirens Motorcycle Club; TeleCompanions, telephone dating service; NetCompanions, web dating service; Progressive Telecom, mlm telecommunications; Emex, car accessories; Sharp Web Communications, web hosting company; Judy Lawrence's Money Tracker, budget consultant/ author; Northern New Mexico chapter of NAWBO, (National Association of Women Business Owners); this site; Hershel Mutka Weiss, fine furniture maker; and others. See also Communications (Content / Design / Graphic Design) Custom graphics (graphics/ photography/ image manipulation/ logos/ icons/ banners -- in-house and out-sourced): Site Check; Sharp Web Communications; ph-webnet; the Money Tracker; Hershel Mutka Weiss; Sirens; TeleCompanions; NetCompanions; Progressive. See also Communications (graphic design, photography). Web Site Promotion (Off-line & On-line): See Marketing / Branding / Advertising Workshops: Off-line -- Reality check about readiness to manage web presence. On-line -- build sites/ develop tactics to improve PR. ph's specific software/ technical expertise/ familiarity. Articles about the Web, the Internet, and technology.

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COMMUNICATIONS SUMMARY Gifted communicator:    Translator / synthesizer. Editorial / content on-line and off-line (Ms magazine, Soldier of Fortune, The New York Times, autoguide.net, and amazoncity.com,) including articles about the web and technology. Writer/photographer of two books on environmentally responsible building techniques. Conceived / conducted workshops (writing, photography, web site development.)

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WRITING / CONTENT (alone): [1985-Present] Summary: information communications. Translator/ synthesizer -- accessibility to technical information, interviews and profiles, sense of place, personal experience. See also Web Site Development Web Site Content: Site Check; Sharp Web Communications; ph-webnet; Judy Lawrence's Money Tracker; Northern New Mexico chapter of NAWBO. See Web Site Development. Editorial: Ms. Magazine; Enterprising Women; New Mexico Woman; The Detroit Free Press; Corrales Comment; New Mexico Clerk's Association Magazine. Publicity: articles; brochures; descriptions; press releases; Artists' statements -- Writers Alive!; business women; Site Check; ph&a; Sharp Web Communications. Fiction: Santa Fe Literary Review. Poetry: Corrales Comment. Essays: Ms. Magazine; AlbuquerqueWoman Magazine. Writing workshops. Writing Archive Articles about the Web, the Internet, and technology.

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PHOTOGRAPHY: [1985-Present] Summary: black & white primarily. Portraits/ faces, mythic/ everyday objects, artists/ performers, hands. See also Web Site Development Editorial: Sirens 1994 & 1998 Leather Calendars; Sandoval Arts Magazine; Writers Showcase; Rio Grande High Style; Pet Life Magazine; Wingspread Collector's Guide. Web Site Content: This site, ph-webnet.com; Sirens Gallery. In house photographer: Rio Fest '95 (Rio Grande Music Festival) Publicity/Advertising: Retail stores; art; performers; artists; authors; tools. Numerous magazines and newspapers - The New York Times, Southwest Profiles, New Mexico Magazine, Wingspread Collector's Guide, and Soldier of Fortune. Book covers, postcards/ notecards/ programs, newsletters. Example - Diana Stetson. Shows: Honorable Mention, New Mexico State Fair Fine Art Photo 1995; New Mexico - Santa Fe, Albuquerque, Corrales; Florida - West Palm Beach. Collections: Art work in international private collections. Notecards & postcards (wholesale, retail, personalized): ph's artCards; Sirens; Corrales Bosque Gallery. Photography workshops. Portfolio

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LEADERSHIP / COMMUNITY: Board Participation: Board of Directors, (1997-1998). National Association of Women Business Owners, Northern New Mexico chapter. Newsletter, Web Site. Founder, First President (1994-1996). Corrales Bosque Gallery . Founder (1994-1998). Writers Alive!, Corrales, NM-based reading series. Board of Directors, Treasurer (1970s). 522 Apartments Corp., NYC Board of Directors (1960s-1980s). Yuba Farms, Inc., California. Special Honors / Lists / Awards: NAWBO Member of the Year (Northern NM Chapter) (1997-98) Who's Who of American Women Community / Professional Organizations: Job Forum of the San Francisco Chamber of Commerce, panelist (1999- ). Current Memberships: Women in Multi-media, SFWOW (San Francisco Women on the Web) Previous memberships: NAFE, NY WICI, +

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WORK HISTORY: Entrepreneur / Consulting (1986- ): San Francisco (1999- ); New Mexico (1987-1998); New York City (1986-1988). Advertising Agencies (1969-1986): Grey (1979-1986); Scali, McCabe & Sloves (1978-1979); Kelly, Nason / Univas (1977-1978); Compton (1969-1977).

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KEY WORDS: perceptive, insightful, thorough, intense, independent, literate, off beat, unconventional, out-of-the-box, grounded creativity, congenial, diplomatic, mediation, energetic, passionate, assertive, inquisitive, knowledgeable, synthesize, listen, productive, catalyst, realistic, pragmatic, risk oriented, creative, artistic, vision, change agent, web savvy, Internet pioneer, creative problem solver, early adopter, distill essence quickly e-business, e-commerce, marketing, VP, marketing, advertising, dot com, start up, strategic planning, b2b, b2c, packaged goods, direct sales, experienced, seasoned, project management, executive impatient with mundane.

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TECHNICAL SUMMARY:    I am NOT a techie, but I can use the tools I need and learn the commands I need to know. I do not consider myself an expert, nor do I consider myself fluent in all these environments, but I have worked effectively and efficiently in all of them. I do consider myself computer literate. One of my critical skills is that I easily and effectively facilitate (translate) between/ among technical and non-technical people. I have done business via my computer (on-line) since 1987.

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