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	Résumé for Paula Hendricks Business / Marketing eBusiness / Business * Marketing / Branding / Advertising * Web Site Development
		· Objectives / Skills Summary *Business / Marketing   **eBusiness / Business   **Marketing / Branding / Advertising   **Web Site Development · Communications   ·· Writing / Content   ·· Photography   ·· Design / Graphic Design / Naming · Leadership / Community · Education / Work History / Key Words · Technical · Whole résumé on one page

My focus on eBusiness is enhanced by original ideas and grounded by basic strategic business perspectives and experience. With an eclectic mix of clients -- large and small -- dealing with the implications of the fast-changing environment of the Internet (the new economy, the digital world) on bricks & mortar as well as web-based organizations. Selected Recent Assignments:    VP Marketing, AutoGuide.net: Establishing first e-Marketing / e-Commerce services for automotive network being developed from existing automotive directory (dot com start up). Associated with Wilder & Associates (Internet consultants based in Toronto). eBusiness Strategic Consultant for Tilia: Created visions for web and consumer direct business, was catalyst for assessment and build-out of necessary, basic infrastructure (IT, CRM, web).

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eBUSINESS / BUSINESS: [1969-Present] e-Commerce pioneer / Internet & web savvy:    Envision bigger picture, conceptualize and implement action plans. Identified opportunity to expand e-commerce business idea, persuaded partners to build options into programming that resulted in a broader client base and a new industry model. Made money from day one. www.sitecheck.com. Proven leader / team player:    Recognize need for leadership as well as effective team participation. Assumed leadership of 22 fiercely independent artists to build co-op art gallery in New Mexico. Created business strategy / structure, policies / procedures for a sustainable organization. Continued success 6+ years later. eBusiness & the Web [1995- ]: business ideas; strategy; e-commerce; the InterNet and web sites in general. Site Check, web site access verification service; La Plaza, health care provider; personnel agency; Cibolo Creek Ranch, unique resort; b&b's; yacht charter business; auto dealer; auto clearing house; multi-level marketing companies; programmer; web hosting company; visual & sound artists; galleries; home-based businesses; plumber; attorneys; small businesses; women's organizations; financial advisor; village government; publisher; and psychic among others. Basic Business & Marketing [1986- ]: Small businesses; arts organizations; retail stores (New Mexico, New York, Florida, California, and Canada).

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MARKETING / BRANDING / ADVERTISING: [1969-Present] Change agent / Demonstrated strategic thinker & creative problem solver:    Identify essential issues quickly, assess potential problems / opportunities, develop & implement appropriate action plans. Identified opportunity to expand introductory target market of Tylenol. Persuaded key players to adopt new strategy. Implemented plan. Became #1 analgesic in USA. Advertising Agencies [1969-1986]: Advertising Agency Executive (marketing/ media positions in New York City): Last Position - VP, Management Supervisor. Classic packaged goods marketing/ branding. See also Work History. Grey Advertising (No Nonsense Fashions, General Foods, Brown & Williamson, 3M) Scali, McCabe, Sloves (American Can) Kelly, Nason / Univas (Kimberly-Clark) Compton Advertising (Procter & Gamble, Johnson & Johnson) BrainReserve Consulting - Web Site Promotion [1997- ](Off-line & On-line): Consulting; banners; reciprocal links (in-depth investigations); search engines submissions; meta tag development for various clients.

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WEB SITE DEVELOPMENT: [1995-Present] Grounded Creativity: Use of creative skills and talents (visual 'eye,' communications, writing) grounded with deep understanding of essential strategic business practices made sites 'business-relevant' and consumer friendly from the beginning. See also eBusiness Design and build sites: Site Check, web site access verification service; Sirens Motorcycle Club; TeleCompanions, telephone dating service; NetCompanions, web dating service; Progressive Telecom, mlm telecommunications; Emex, car accessories; Sharp Web Communications, web hosting company; Judy Lawrence's Money Tracker, budget consultant/ author; Northern New Mexico chapter of NAWBO, (National Association of Women Business Owners); this site; Hershel Mutka Weiss, fine furniture maker; and others. See also Communications (Content / Design / Graphic Design) Custom graphics (graphics/ photography/ image manipulation/ logos/ icons/ banners -- in-house and out-sourced): Site Check; Sharp Web Communications; ph-webnet; the Money Tracker; Hershel Mutka Weiss; Sirens; TeleCompanions; NetCompanions; Progressive. See also Communications (graphic design, photography). Web Site Promotion (Off-line & On-line): See Marketing / Branding / Advertising Workshops: Off-line -- Reality check about readiness to manage web presence. On-line -- build sites/ develop tactics to improve PR. ph's specific software/ technical expertise/ familiarity. Articles about the Web, the Internet, and technology.

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