ph-webnet.com / Paula Hendricks: Web Site Questionnaires - to help you understand your web site development needs


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Web Site Development Questionnaires

These two questionnaires reflect a significant emphasis on establishing clear goals and budgeting. It has been our experience that most of the problems site-owners run into are the result of not having planned their web site adequately from the start.

One of the specialties of paula hendricks is to help our clients focus, minimizing potential problems by including thoughtful planning and design from the beginning.

We strongly believe the WWW will change how we do business. The changes being effected now will affect us in profound ways. However, it is still a wilderness, the rules and roads are still being developed. This will be a process. Find people you trust. Being first may be what you want, but learning the lay of the land is important. Do it right. Let us help you.

Answers to the questionnaire (whichever one you use) will help you understand your web site development needs. We also have a Site PR Questionnaire that focuses on important details involved with promoting your web site once it's developed and running.

The Business Site Questionnaire is complex, reflecting the needs of larger, on-line businesses. The second web site development questionnaire, Web Pages Questionnaire, is simple and straightforward — for just a few pages on the web, sometimes called brochure-ware.

Answering these questions will help you focus your expectations about your web site — and the more we know up front about what you really want and what your expectations are, the better we can help you achieve them. When you are ready to develop or upgrade your web site, we'd be glad to help you. Contact us today.

BUSINESS SITE QUESTIONNAIRE

Goal/ Purpose of Web Site
1. Describe Purpose
  1. Web Presence (Web site plus online marketing efforts)
  2. Industry Resource
  3. Community Relations/ Education
  4. Brochure
  5. Sales (ExtraNet)
  6. on-line Catalogue (IntraNet, ExtraNet, Retail)
  7. New Products
  8. on-line Storefront (Wholesale/ Retail)
  9. Customer Service
  10. Purchases: Vendor Interaction (ExtraNet)
  11. Employee Relations (IntraNet)
  12. Personnel Management
  13. Attract Business Opportunities
  14. Dissemination of Corporate Information (Press Releases, Annual Report)
  15. PR/ Advertising
  16. Medium for Advertising
Your Business
1. Is it new? or Established?
2. Name/ Logo/ Business Plans
  1. Do you have a business name? Are you changing it?
  2. Do you have a professional logo?
  3. Do you have a business plan?
  4. Do you have a marketing plan? A communications plan? PR/ Advertising plans?
  5. Do you have a strategy, a plan, for your web site?
  6. Do you know how you want your web site to work with your marketing plan? Your communications efforts and programs?
Technological Needs
1. Do you need database management?
2. Do you want to establish a catalogue or on-line store?
  1. Will you need a secure server? Encryption technology or passwords?
  2. How will you deal with money?
    1. On-line? Credit card? E-cash?
    2. Off-line? Checks? Checks-by-Fax? Cash? Money Orders? via Snail mail? 800#?
  3. Do you want/ need a ready-made Inventory/ storefront system?
  4. Do you want sections of your site "Private" or have "Fee-based entry"?
3. Do you want to track data? What kind?
  1. Do you want sophisticated web stats — to track and analyze hits, transfers, hot spots, referrer logs?
  2. Do you want a guest book, feedback forms, develop your own email lists?
4. Do you need a search engine/ other utility?
5. What kind of interactive/ multi-media options will you be using (i.e. sound, video, on-line chat/tech support, dynamically updated pages)?
6. Will you be using your site to generate income from banners/ sponsorships? Will you manage this business yourself?
Web Site Design and Production
1. Planning & Navigation
  1. Have you defined the major sections of your site and how navigation will work?
  2. Is there one person in control of the web site project?
  3. Do you have adequate staffing/ corporate commitment to have a successful web site?
    1. How complex a management project will this be? How many teams in how many locations need access?
    2. Are there essentially separate divisions/ web sites?
  4. Design
    1. What look and feel do you want for this site? List 5 adjectives that describe/ give personality to this site/ your business. This will guide many design decisions for your site.
    2. Do you have design guidelines for accessibility? For download times?
    3. Do you need frames or rich media technology?
    4. Do you plan on having sponsorships/ corporate icons on the site? If so, where? How many? What criteria do you have for choosing/ seeking them? Who finds them?
    5. Will you have a lot of links to other web sites?
  5. Custom Design Elements
    1. Logo, icons, menu bars, navigation buttons. Custom graphics ensure site integrity and make it difficult for others to use. Or do you want to use stock images only?
    2. Who generates images? Negotiates rights?
  6. Production of pages
    1. Do you already have pages up?
    2. Will you need text only pages? Other language versions? pdfs?
    3. Do you have copy ready? Do you want us to write/ edit your copy?
    4. Do you have images/ logos web ready? Do you want us to scan/ manipulate images?
    5. Do you have other multimedia files in digital form? Do you want us to produce/ modify them?
    6. Do you have the list of links already?
2. Web Hosting / Space
  1. Do you have web space? Do you need web space?
  2. What special services do you need from your server? Database management? Commerce? Security/ fire walls? Large email distributions?
  3. Will you need space on more than one server?
  4. How many domains do you need and how will they interact?
3. Testing / QA
  1. Do you have a user group ready to test / provide feedback on your site? For development? Ongoing?
  2. Do you have particular QA standards you need / want to follow?
4. Maintenance
  1. Who will answer email? Monitor the forums/ bulletin boards? Moderate the chats?
  2. Who will update content? How often?
  3. Who will maintain pages technically?
  4. Who will keep track of traffic/ data?
  5. Who will handle orders/ sales from your web site?
  6. Will you need mirror sites?
  7. Do you need low-tech tools? or will you use a third party?
5. Promotion (see Web Site PR Questionnaire for more detailed questions)
  1. How much effort do you want to put behind building your web presence?
  2. Do you have plans for developing relationships with key web sites?
  3. Do you have plans for developing sponsorships, alliances, affiliates, associates, and reciprocal links effort?
  4. Do you have meta tags, key words lists, and multiple descriptions ready?
  5. What is your budget?
6. Budgets
  1. Domain(s) registration
  2. Web Hosting
  3. Design and Production
  4. Maintenance
  5. Promotion

WEB PAGES QUESTIONNAIRE (for Brochure-ware)

Why do you want pages on the WWW?
Do you already have web space at an ISP or Web Hosting Service?
What do you want these pages to do or provide (be specific)?
Do you have web content and images ready to upload?
Who do you think will visit/ buy your products or services? Who do you want to buy your products or services?
What other pages do you like? Why?
What is your budget?

Site PR Questionnaire

paula hendricks can help you through these questionnaires — and with any specific web site needs you have. Contact us for more information. on-line and off-line teams, like ours, can provide whatever knowledge or skill is required by your business/ site/ marketing efforts. We would love to help you.

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